Business Model Canvas
A model connecting whom an organization serves, the value it provides, and the resources and revenue structure through which it operates.
On this page
Framework · Business and customers
Core concepts
- Customers and value: customer groups, value propositions, relationships and channels
- Operating foundations: key activities, resources and partners
- Economics: revenue streams and cost structure
Application
Bring business assumptions from different teams into a common structure and compare how its elements fit together.
Limitations and jurisdiction
The canvas summarizes complex reality. Entries are not necessarily verified business facts.
Editorial perspectives
- Operational consistency: examine connections and revenue structure in the current model.
- Model exploration: form hypotheses by changing combinations of customers, value and operations.
Sources
Alex Osterwalder · Strategyzer · Official author explanation
What is a Business Model?Context: International reference; verify the application environment
Source checked: 2026-10-07
Independent editorial summary and source link; the original text is not republished.
Related personas
Translation status
Editorial English translation of the Korean edition. No professional translation or occupational expert review has been completed. Translation does not change the source jurisdiction.
Translation prepared: 2026-10-09 · Source fingerprint: kb-6ba67e5536ff9289
Korean source