{"id":"business-model-canvas","title":"Business Model Canvas","summary":"A model connecting whom an organization serves, the value it provides, and the resources and revenue structure through which it operates.","concepts":["Customers and value: customer groups, value propositions, relationships and channels","Operating foundations: key activities, resources and partners","Economics: revenue streams and cost structure"],"application":"Bring business assumptions from different teams into a common structure and compare how its elements fit together.","limitations":"The canvas summarizes complex reality. Entries are not necessarily verified business facts.","directions":["Operational consistency: examine connections and revenue structure in the current model.","Model exploration: form hypotheses by changing combinations of customers, value and operations."],"category":"Business and customers","kind":"framework","kind_label":"Framework","persona_ids":["management-consultant","manager","brand-marketer","customer-success-manager"],"revision":1,"updated_at":"2026-10-07T00:00:00.000Z","sources":[{"title":"What is a Business Model?","url":"https://www.strategyzer.com/library/what-is-a-business-model","publisher":"Alex Osterwalder · Strategyzer","edition":"Official author explanation","region":"International reference; verify the application environment","checked_at":"2026-10-07","reuse":"Independent editorial summary and source link; the original text is not republished."}],"review":{"status":"source-checked-editorial","expert_reviewed":false},"editorial_note":"Editorial English translation of the Korean edition. No professional translation or occupational expert review has been completed. Translation does not change the source jurisdiction.","language":"en","translation":{"status":"current","source_language":"ko","source_version":"kb-6ba67e5536ff9289","translated_at":"2026-10-09","professional_reviewed":false},"trust":"reference-data","version":"kb-0ca8ad3edbe2db7c","links":{"document":"/en/knowledge/business-model-canvas","markdown":"/en/knowledge/business-model-canvas.md","api":"/api/v1/knowledge/business-model-canvas?lang=en"}}