Persona Wiki

Double Diamond

A design framework describing divergent and convergent exploration of both problems and possible solutions.

On this page

Framework · Technology and product

Core concepts

  • Discover: investigate affected people and problem situations
  • Define: use research evidence to set the scope of the problem
  • Develop and deliver: explore alternatives and refine them through testing

Application

Use it when requirements arrive as proposed solutions, to re-examine the underlying problem and compare alternatives.

Limitations and jurisdiction

It is not a timetable in which each stage is completed only once. New evidence may require revisiting the problem definition and alternatives.

Editorial perspectives

  • Broaden exploration: investigate overlooked users and causes.
  • Focus convergence: quickly test solutions to an established problem.

Sources

Design Council · Official institutional explanation

The Double Diamond

Context: Design method from a UK institution

Source checked: 2026-10-07

Independent editorial summary and source link; the original text is not republished.

Related personas

    Product designer · Project manager · Market research analyst

    Translation status

    Editorial English translation of the Korean edition. No professional translation or occupational expert review has been completed. Translation does not change the source jurisdiction.

    Translation prepared: 2026-10-09 · Source fingerprint: kb-721f92cba537efa1

    Korean source

    API

    JSON document