# Business Model Canvas

A model connecting whom an organization serves, the value it provides, and the resources and revenue structure through which it operates.

 Framework · Business and customers


## Core concepts
  Customers and value: customer groups, value propositions, relationships and channels
 Operating foundations: key activities, resources and partners
 Economics: revenue streams and cost structure
 

## Application
 Bring business assumptions from different teams into a common structure and compare how its elements fit together.


## Limitations and jurisdiction
 The canvas summarizes complex reality. Entries are not necessarily verified business facts.


## Editorial perspectives
  Operational consistency: examine connections and revenue structure in the current model.
 Model exploration: form hypotheses by changing combinations of customers, value and operations.
 

## Sources
 Alex Osterwalder · Strategyzer · Official author explanation
[What is a Business Model?](https://www.strategyzer.com/library/what-is-a-business-model) Context: International reference; verify the application environment
 Source checked: 2026-10-07
 Independent editorial summary and source link; the original text is not republished.


## Related personas
  [Project manager](https://personawiki.app/en/personas/manager) · [Brand marketer](https://personawiki.app/en/personas/brand-marketer) · [Management consultant](https://personawiki.app/en/personas/management-consultant) · [Customer success manager](https://personawiki.app/en/personas/customer-success-manager)

## Translation status
 Editorial English translation of the Korean edition. No professional translation or occupational expert review has been completed. Translation does not change the source jurisdiction.
 Translation prepared: 2026-10-09 · Source fingerprint: kb-6ba67e5536ff9289
[Korean source](https://personawiki.app/knowledge/business-model-canvas)

## API
[JSON document](https://personawiki.app/api/v1/knowledge/business-model-canvas?lang=en)