{"knowledge":[{"id":"double-jeopardy","title":"브랜드의 이중 불이익 패턴","category":"마케팅","kind":"theory","summary":"작은 브랜드는 구매자 수가 적고 충성도 지표도 낮은 경향을 함께 보인다는 경험적 패턴입니다.","persona_ids":["brand-marketer","market-researcher","performance-marketer"],"version":"kb-5c306abeff5ea1a0","revision":1,"updated_at":"2026-10-07T00:00:00.000Z","links":{"document":"/knowledge/double-jeopardy","markdown":"/knowledge/double-jeopardy.md","api":"/api/v1/knowledge/double-jeopardy"}},{"id":"experimental-design","title":"실험 설계와 비교","category":"마케팅","kind":"method","summary":"변경한 요인이 관측 결과와 어떤 관계를 갖는지 알 수 있도록 실험 조건과 비교 방법을 설계합니다.","persona_ids":["performance-marketer","market-researcher","developer"],"version":"kb-89dbb39e132ccb4c","revision":1,"updated_at":"2026-10-07T00:00:00.000Z","links":{"document":"/knowledge/experimental-design","markdown":"/knowledge/experimental-design.md","api":"/api/v1/knowledge/experimental-design"}},{"id":"attribution","title":"마케팅 성과 기여도","category":"마케팅","kind":"method","summary":"전환 경로의 접점에 공로를 배분하는 모델로 채널별 보고 지표를 해석합니다.","persona_ids":["performance-marketer","brand-marketer","financial-analyst"],"version":"kb-c8f8caf1fb24d1fd","revision":1,"updated_at":"2026-10-07T00:00:00.000Z","links":{"document":"/knowledge/attribution","markdown":"/knowledge/attribution.md","api":"/api/v1/knowledge/attribution"}}],"total":3,"version":"kb-0532747b1f40cd31","filters":{"persona_id":"performance-marketer"}}