{"id":"attribution","title":"Marketing attribution","summary":"Interpret channel reports using models that allocate credit among touchpoints on a conversion path.","concepts":["Touchpoints: observable interactions with ads or channels","Attribution model: a rule or estimation method for allocating credit","Measurement boundary: collection scope and conversion definitions"],"application":"When channels report differently on the same conversion, check the model, time window and collection conditions together.","limitations":"Attribution allocates observed conversions. It does not directly demonstrate incremental effects compared with not advertising.","directions":["Operating reports: compare trends under the same model.","Causal checks: evaluate budget changes with separate evidence such as controlled experiments."],"category":"Marketing","kind":"method","kind_label":"Method","persona_ids":["performance-marketer"],"revision":1,"updated_at":"2026-10-07T00:00:00.000Z","sources":[{"title":"Get started with attribution","url":"https://support.google.com/analytics/answer/10596866","publisher":"Google Analytics Help","edition":"Official product attribution guidance","region":"Google Analytics measurement context","checked_at":"2026-10-07","reuse":"Independent editorial summary and source link; the original text is not republished."}],"review":{"status":"source-checked-editorial","expert_reviewed":false},"editorial_note":"Editorial English translation of the Korean edition. No professional translation or occupational expert review has been completed. Translation does not change the source jurisdiction.","language":"en","translation":{"status":"current","source_language":"ko","source_version":"kb-c8f8caf1fb24d1fd","translated_at":"2026-10-08","professional_reviewed":false},"trust":"reference-data","version":"kb-6a297a749ee69df2","links":{"document":"/en/knowledge/attribution","markdown":"/en/knowledge/attribution.md","api":"/api/v1/knowledge/attribution?lang=en"}}